Home Inbuilt SEO
Inbuilt SEO for trades
Most agencies build a website, then sell you SEO as an extra. We think that is backwards. The structure of the site is the SEO, so we build it in from the first page plan.
[ Reviews ] What trades say about us
Rated by the trades we build for
[ 01 ] What you get
What's included
- Service pages, one per core job
- Town pages for your real coverage area
- Titles and descriptions written per page
- LocalBusiness and Service schema
- Clean heading structure on every page
- Internal links planned, not random
- XML sitemap and Search Console setup
- Google Business Profile setup
[ 02 ] How it works
Why it works for trades
We build the SEO in, not bolt it on
Google ranks pages, not websites. If you want to show up for "boiler repair in Harrogate", you need a page that is clearly about boiler repair and clearly covers Harrogate. We plan every service and town page before we design a single screen.
That plan decides the page titles, the headings, the links between pages and the schema markup that tells Google what you do and where. It is baked into the build, so there is nothing to retrofit later.
On-page SEO on every page
Each page gets one clear heading, a title that leads with the service and the place, a written meta description and a sensible heading hierarchy underneath. Images are compressed and described. Pages link to each other with plain, descriptive text.
Local SEO and your Google Business Profile
For trades, the map pack is often worth more than the organic results. We set up or tidy your Google Business Profile so your name, services and areas match the website exactly, which helps both rank.
[ 03 ] Process
Four steps to launch
- 01
Research
We look at what people in your area actually search for your trade.
- 02
Structure
Services and towns become a page plan with one target per page.
- 03
Build
Titles, headings, schema and internal links go in with the design.
- 04
Connect
Search Console, sitemap and Google Business Profile are linked up.
[ 04 ] Questions
Common questions
Can you guarantee first place on Google?
No, and nobody honest can. What we can do is give Google a site that is fast, clearly structured and clearly local, which is the foundation every ranking is built on.
Is SEO a monthly cost?
The inbuilt SEO is part of the website build. Ongoing work such as new town pages or content is optional and priced up front.
More services
Website Design
Trade websites that turn visits into jobs. Mobile-first, fast, Quick Quote built in.
Google Business Profile
Setup and optimisation so you show in the map pack when locals search.
Hosting & Maintenance
FREE hosting forever on Cloudflare, plus updates and uptime checks, handled for you.
Branding & Logos
A clear logo and look that works on the van, the site and your workwear.
Content & Copy
Service pages, articles and photo guidance written in plain trade English.
